Dyverse

Facebook Lead Forms

Guest Card

Lower 50% Household Income Exclusions

Performance Max

Search Impression Share

Source Group Attribution

Sources This Period

Types of online advertising networks that allow advertisers to display their ads on both search engine results pages and across the internet

What are Search and Display Networks?

Attribution is a common term in Search Engine Marketing and Pay Per Click Advertising.

What does Attribution mean?

Local and nationwide search campaigns refer to two different approaches for targeting audiences in search advertising.

What do Local and Nationwide Search Campaigns mean?

This is the definition for Search Absolute Top Impression as it refers to Digital Marketing.

Search Absolute Top Impression

This is the definition for Audience Growth Rate in Digital Marketing

Audience Growth Rate

This is the definition of Average Order Value (AOV) in Digital Marketing.

Average Order Value (AOV)

This is the definition of A/B Test in Digital Marketing.

A/B Test

This is the definition of Audience in Digital Marketing

Audience

This is the definition of Benchmark in Digital Marketing

Benchmark

This is the definition of Bottom of Funnel in Digital Marketing

Bottom of Funnel

This is the definition of Brand Equity in Digital Marketing

Brand Equity

This is the definition of Channel Growth in Digital Marketing

Channel Growth

This is the definition of Click Through Rate (CTR) in Digital Marketing

Click Through Rate (CTR)

This is the definition of Cold Audiences in Digital Marketing

Cold Audiences

This is the definition of Content Calendar in Digital Marketing.

Content Calendar

This is the definition of Content Pillars in Digital Marketing

Content Pillars

This is the definition of Conversion Rate in Digital Marketing

Conversion Rate

This is the definition of Cost Per Click (CPC) in Digital Marketing

Cost Per Click (CPC)

This is the definition of Custom Conversions in Digital Marketing

Custom Conversions

This is the definition of Earned media or earned content in Digital Marketing

Earned media or earned content

This is the definition of Engagement Rate in Digital Marketing

Engagement Rate

This is the definition of Funnel in Digital Marketing

Funnel

This is the definition of Giveaway in Digital Marketing

Giveaway

This is the definition of Hot Audience in Digital Marketing

Hot Audience

This is the definition of Impressions in Digital Marketing

Impressions

This is the definition of Key Performance Indicator (KPI) in Digital Marketing

Key Performance Indicator (KPI)

This is the definition of Landing Page in Digital Marketing

Landing Page

This is the definition of Lead in Digital Marketing

Lead

This is the definition of Lead Generation in Digital Marketing

Lead Generation

This is the definition of Lookalike Audience in Digital Marketing

Lookalike Audience

This is the definition of Look & Feel in Digital Marketing

Look & Feel

This is the definition of Measurement Model in Digital Marketing

Measurement Model

This is the definition of Organic Social Media Content in Digital Marketing

Organic Social Media Content

This is the definition of Owned Content in Digital Marketing

Owned Content

This is the definition of Paid Content in Digital Marketing

Paid Content

This is the definition of Paid Social Framework in Digital Marketing

Paid Social Framework

This is the definition of Personification in Digital Marketing

Personification

Pixel

This is the definition of Reach in Digital Marketing

Reach

This is the definition of Search Engine Optimization (SEO) in Digital Marketing

Search Engine Optimization (SEO)

This is the definition of Search Engine Marketing (SEM) in Digital Marketing

Search Engine Marketing (SEM)

This is the definition of Strategic Alignment in Digital Marketing

Strategic Alignment

This is the definition of Top of Funnel in Digital Marketing

Top of Funnel

This is the definition of User Generated Content (UGC) in Digital Marketing

User Generated Content (UGC)

This is the definition of Warm Audiences in Digital Marketing

Warm Audiences

This is the definition of GA4 / Website Performance in Digital Marketing

GA4 / Website Performance

This is the definition of Engaged Sessions in Digital Marketing

Engaged Sessions

This is the definition of Sticky Content in Digital Marketing

Sticky Content

This is the definition of Events in Digital Marketing

Events

This is the definition of Conversions in Digital Marketing

Conversions

This is the definition of Session in Digital Marketing

Session

This is the definition of User in Digital Marketing

User

This is the definition of New Users in Digital Marketing

New Users

This is the definition of Average Session Duration in Digital Marketing

Average Session Duration

This is the definition of Bounce Rate in Digital Marketing

Bounce Rate

This is the definition of Channel in Digital Marketing

Channel

This is the definition of Referral Channel in Digital Marketing

Referral Channel

This is the definition of Source in Digital Marketing

Source

Source Medium

This is the definition of Medium in Digital Marketing

Medium

This is the definition of Clicks in Digital Marketing

Clicks

This is the definition of Search Impression Share in Digital Marketing

This is the definition of Search Impression Share (Top) in Digital Marketing

Search Impression Share (Top)

This is the definition of Search Lost IS (budget) in Digital Marketing

Search Lost IS (budget)

This is the definition for Key Events as it refers to Digital Marketing

Key Events (AKA Conversions)

This is the definition for Source Channel as it refers to Digital Marketing

Source Channel

This is the definition for Search Queries as it refers to Digital Marketing

Search Queries

This is the definition for Ad Placements as it refers to Digital Marketing

Ad Placements

This is the definition for Ad Groups as it refers to Digital Marketing

Ad Groups

John Todero

This collection goes into common terms and frequently asked questions related to these terms. 

Glossary of Common Terms

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