Search Network - Search network advertising involves placing ads on search engine results pages, such as Google, Bing, or Yahoo. When a user types in a search query that matches the keywords the advertiser is targeting, the ad may appear above or below the organic search results. This can also be a group of Google-owned search-related websites where organic results or paid ads can be shown (Google search results, Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app). The Search campaigns we run here at Dyverse are part of the paid portion of the Search Network, showing text ads to individuals based on their keyword searches.
Google Search Partner - These are not Google-owned but extend the reach of search ads to show on other websites or apps that Google has specifically partnered with.
Display Network - Display network advertising, on the other hand, involves placing ads on some of the 2 million+ websites that are part of the advertising network. These ads can take the form of banner ads, text ads, or even video ads and can be targeted to specific audiences based on factors like demographics, interests, and behaviors.
The combination of search and display network advertising allows advertisers to reach potential customers at various stages of the buying process. By placing ads on search engines, advertisers can target users who are actively searching for products or services. At the same time, display network advertising can help build brand awareness and reach users who may be interested in the advertiser's offerings but aren't actively searching for them.
Dyverse is a Google Premier Partner.