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Bounce Rate

This is the definition of Bounce Rate in Digital Marketing

John Todero avatar
Written by John Todero
Updated over a year ago

Bounce Rate" in digital marketing refers to the percentage of visitors who enter a website and leave without interacting further (e.g., viewing only one page). It's calculated by dividing the number of single-page sessions by the total sessions. A high bounce rate indicates potential issues with content, UX, or relevance.

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