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Engagement Rate

This is the definition of Engagement Rate in Digital Marketing

John Todero avatar
Written by John Todero
Updated over a year ago

Number of engagements on a post divided by the number of impressions, multiplied by 100, shown as a percentage. Engagements can be likes, comments, video views, clicks, and shares. This is a KPI for how effectively your content aligns with and nurtures your community.

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