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Conversions

This is the definition of Conversions in Digital Marketing

John Todero avatar
Written by John Todero
Updated over a year ago

Actions that a user takes on a website or digital platform that fulfill a predefined goal or objective. Conversions are key indicators of marketing success and can encompass a variety of actions depending on the nature of the website or campaign. Conversions can include: sales or purchases, lead generation, downloads, or engagement.

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