Even with online user privacy being a top priority in today’s digital marketing landscape, Google Ads has a few tools that can assist with bringing in quality traffic while still respecting user privacy.
Google uses a variety of factors to help determine what income demographic users might fit into, such as cookie tracking and user Google account settings. The exact salary ranges are left broad, and it is still fair housing compliant to exclude ads from being shown to certain income ranges. We typically use the exclusions to help with properties seeing denials specifically related to income, help mitigate spending for competitive markets, and help control impression share within competitive ad groups. Documentation to support compliance for household income targeting.