An industry term that could be referred to as a lead or the direct contact information of someone who’s interested in leasing a unit of property.
It is important because it helps property managers keep track of who is visiting or interested in renting a unit.
The Guest Card provides valuable information such as contact details, preferences, and reasons for visiting, which can be used to follow up with potential residents or analyze marketing efforts.
Property managers can improve their leasing process and provide better customer service by having accurate and up-to-date information on potential residents.