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GA4 / Website Performance

This is the definition of GA4 / Website Performance in Digital Marketing

John Todero avatar
Written by John Todero
Updated over a year ago

GA4, or Google Analytics 4, is a digital marketing term referring to the latest version of Google Analytics, a powerful tool for tracking and analyzing website performance. GA4 offers advanced features that help marketers understand user behavior and website performance in more depth. Here's how GA4 relates to website performance: Traffic Analysis, User Engagement, Conversion Tracking, User Flow.

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