Search Impression Share is a metric used in digital advertising that measures the percentage of times your ads are shown in relation to the total number of times they could have been shown. It provides insights into how effectively your ads are reaching your target audience.
A high Search Impression Share indicates that your ads are appearing frequently, while a low Share suggests missed opportunities to reach potential customers. Monitoring and optimizing Search Impression Share can help improve your ad visibility, increase brand awareness, and drive more traffic to your website.