Dyverse developed the WALL (Web-Assisted Leads & Leases) report concept to provide attribution reporting on a source group level for all sources related to property websites, Google My Business, Google Ads, paid social, and any other source responsible for sending direct traffic to your marketing website.
The WALL report is a trending time period report within Kyzen Analytics that tracks the number of guest cards, applications, shows, and leases from this property website-related source group compared to the overall total and potentially to other source groups.