Key Performance Indicators (KPIs) are used in every company and industry for benchmarking performance.
Dyverse believes all metrics used in our campaigns play an important role, but understanding several company KPIs will help in having a fundamental understanding of how campaigns are performing and if optimizations are needed.
The key KPIs Dyverse will pay special attention to will include Actual Spend, Impression Share, Conversions, and Lease Rate/Exposure.
Additional KPIs we may consider:
Budget is the daily budget amount for our monthly total
$2,000/mo = $66.66 daily
CPC is cost-per-click and the amount of money we are paying for clicks
All campaigns have a max CPC bid amount of $4 to start
Cost Per Conversion is the amount of money it costs for the conversion received
Divide actual spend by total conversions
CTR is click-through rate, and we typically want to be around 8% - 15%
Ad copy refresh can help increase CTR
These core KPIs are the building blocks of being able to know if a campaign needs to be reviewed for potential optimizations and are the start of our strategic approaches.