The Conversion Activity Report is a report that provides information and data on the conversion activities of a specific period. It includes details such as the number of conversions, conversion rates, sources of conversions, and other related metrics.
Specific website actions are set up as events in Google Analytics.
For properties that subscribe to custom event tracking, we track "true leads," primarily form submissions and phone calls.
These conversions differ from property to property based on how each property website is set up and is completed at the beginning of each campaign.